Natreon Transitions to Direct Distribution of Sensoril Ashwagandha Ingredient
FOR IMMEDIATE RELEASE
2-D Janine Place
New Brunswick, NJ 08901
NEW BRUNSWICK, NJ, Oct. 10, 2018 – Natreon, a leader in Ayurvedic ingredient research and innovation, announced that it has established direct sales activities of its Sensoril® ingredient in the US market effective immediately. Natreon will now provide direct sales, service, support and co-marketing to its customers that formulate with Sensoril® in the supplement, food, beverage and personal care products industries.
“This transition allows us to align our product innovation, clinical research, and consumer awareness programs directly with the needs of our customers,” said Bruce Brown, president of Natreon. “Furthermore, we believe there is value in improving operational efficiency as well as connecting customers directly to Sensoril® and take them on a journey of how Sensoril is sourced, its unique adaptogenic health benefits, and organic/non-GMO attributes. Moving to a direct sales and distribution model will allow our knowledgeable, world-class team to leverage its expertise and foster closer customer relationships.” Continue Reading