Natreon’s AyuFlex® and PrimaVie® Purified Shilajit Granted GRAS Approval


New Brunswick, NJ, June 2015 – Natreon’s AyuFlex® (standardized aqueous extract of Terminalia chebula)
and PrimaVie® Purified Shilajit have been granted GRAS approval. GRAS approval demonstrates Natreon’s
superiority in tests of safety regarding how it’s processed, the products constituents, and exposure to consumers.

AyuFlex® is a clinically proven, water-soluble, vegetarian, organic, non-GMO product for joint health. It is
derived from the edible fruits of Terminalia chebula. In addition to joint health benefits, AyuFlex® is a
super antioxidant with ORACFN value of 36,000 µmoles TE/g and helps improve the endothelial function
and lipid profile. It has also been shown to decrease the inflammatory biomarker hsCRP and glycosylated
hemoglobin. PrimaVie® is high quality Purified Shilajit from the Himalayas, containing dibenzo-α-
pyrones (DBPs), DBP-Chromoproteins (DCP) and Fulvic Acid. PrimaVie® naturally contains several trace
minerals and is a mitochondrial energy booster. Several randomized, double blind, placebo controlled
clinical studies have also shown that PrimaVie® increases testosterone levels and up-regulates the genes
responsible for collagen synthesis. Additonal clinical studies evaluating the efficacy of AyuFlex® and
PrimaVie® are currently underway

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